Laser Engraving Small Business Guide

A laser cutter is a good investment if you have the skills to build your business. Many users have paid off their initial investment and earned a return in the first year, or even within months. Your ability to earn a return also depends on the capabilities of your machine and the range of products you offer. Owning a versatile laser cutter and engraver will help you take on more jobs and see a return on your investment faster.

A professional laser engraver machine is the main cost to start, and it doesn’t cost as much as you might think. You can find a 50W OMTech laser for under $2000 — a machine that can engrave cylindrical bottles and glasses, with enough workbed space to fit a variety of objects. If you want to dive into the deep end, a 100W machine capable of cutting through thick plywood and acrylic costs less than $3500. Or, if you prefer to start small, a 40W laser will get most jobs done for under $500. There are other costs involved, like a computer, software, a website, and marketing expenses, but these are negligible compared to your machine.

The laser cutting and engraving business can be very profitable if you deliver quality merchandise, come up with innovative products, and have some marketing skills to keep orders coming in. Much of the business involves finding products that are already in high demand, adding customization to the client’s specifications, and charging a significant markup for the laser engraving. Most professionals use websites and social media platforms like Etsy, Instagram, Facebook, and even Shopify to showcase and sell their products. While everyone wants to save money and find the best deals, you’ll find that people are willing to pay a little extra for personalized products that make an impression. Once you recover the cost of your laser machine, making a profit is simple and straightforward.

Running a laser engraving business is no walk in the park. It takes experience and dedication to execute projects correctly on the first try, which is a key to keeping material costs low. Delivering quality products with impressive engravings on time is the first key to success. The great thing about running a laser cutting business is being your own boss. If you’re the type of person who enjoys solving problems independently, you should be well-equipped for the professional challenges.

We have a special saying at OMTech — “beaming with possibilities” — it means there are infinite possibilities inside your laser machine, waiting for you to bring them to life. With so many possible products that you can offer, it’s more efficient to divide them into different markets, like corporate, industrial, awards/trophies, jewelry, gifts, etc. Many professionals find that corporate and industrial services are the most profitable. Some of the most popular laser engraved products right now are customized metal hydro flask bottles, signage, cutting boards, welcome matts, and leather patches for clothing and hats. The key to winning the most jobs is to remain open to trying new products. There will be countless custom items your clients will request that you’ve never engraved before. A real professional has the versatility to successfully execute these new jobs without expending much test material.